It’s been over a year and a half since I wrote one of these “long form” blog pieces (although you could probably argue that some of my Instagram captions teeter on being long enough to be considered blogs) and truly, I didn’t really think I’d want to come back to this format.
You see, it sort of became common knowledge that blogging was dead. Our brains are out of shape when it comes to reading things longer than 140 characters or an IG caption. So why write long form if nobody is going to read it?
Well, because the RIGHT people are going to read it. It occurred to me that I still enjoy reading longer, thought provoking pieces of writing. And the people I want as my audience and clients are like me.
One point for returning to blogging.
Secondly, I have too much to say for Instagram (and I despise Twitter). I often want to talk about much more than is appropriate for a caption. Plus, if my audience is like me, they’re mostly there for photos anyway. Having a platform and space to share my knowledge and thoughts - another point for blogging.
Finally, and most importantly from a business standpoint, I don’t own any of my FB or IG content. And you don’t own yours either. Remember when IG went down for the day? What if it stayed down forever? Every single thing you’ve ever posted would be completely GONE. Your followers (aka audience) would be gone. What would you do then?
I hadn’t fully thought through this until I listened to an episode of Maestro on The Mic, the podcast from The Movement Maestro, with Jill Coleman. They get into this a little, but they also talk generally about diversifying. Social media platforms are great (they’re free, they’re easy) but they only go so far. You need other avenues - an e-mail list (I’ve got one, are you on it?) and some form of your own content (audio, written, or visual) that lives off of social media. And since I don’t understand YouTube and think there are plenty of great podcasts out already - blogging is where I live for now.
3 points for blogging. So welcome (or welcome back) to the blog!
The content will be drastically different than it used to be (but the old content lives on, for shits and giggles). The Spiritual Badass Blog tackles topics on mindfulness, movement, and where they intersect. It’s for athletes, students, teachers, and those who want to learn more about their mind, their body, and the connection between the two. It will keep you up to date with classes, workshops, and offerings - both in person (found here on my schedule and retreats pages) and online (found on The Spiritual Badass Academy website). It may resonate with you and it may really piss you off. Both are good. And if you’re still reading, there’s a good chance this blog is for you!
So thank you - let’s do this!